The folks at NJCB (New Jersey Craft Beers) reached out to me and wanted to work on a promotional rebrand for their beer club brand. The direction was – something "fun" and artsy and interesting. So I took that challenge and ran with it. 


First was the exploration for ideas and concepts. Right away I thought about designing an advert for a band or gig poster. What would it look like if it came to life and was vibrant and interesting? So I set about exploring some ideas (pictured below)


Below are frames from the video. I think that they did the trick but they don't show the fun nature of the video itself. For that you have to watch the full thing to get the full effect.